Has anyone noticed two new ads on the telly for sanitary napkins? One urges us to have a happy period with a flower made of sanitary napkins (OMG) and the other is just plain disgusting. I am still trying to figure out what that advertisement is trying to show. It’s a Kotex ad where a girl hides behind objects that fail to completely hide her. That is the parallel drawn to sanitary napkins. Don’t even get me started. It’s sexist, shitty and makes no sense. It’s worse than the ads we were shown when in school.
Even by the ad world’s hallowed standards there is the product sync. I just don’t get the connection and I am, after all, the target audience. Who designs these concepts? Are there any women ever in these teams? World over women seem to hate the campaign (the Whisper one) and its line and one would imagine the company would stop flaunting it again and again.
Then a friend stopped me cold: Can you imaging the same people coming up with ads for tampons?
Now I am truly afraid.
PS Couldn’t find any Youtube links for the new ads.