You know what struck me today?
That Amitabh Bachchan and his family (and possible additions too) make it to the papers at least once (if not more) every day.
Whether its Amitabh returning to Kolkata (today’s Bombay Times last page) or Mrs Bachchan ignoring her fractured ankle or whether Abhishek should be featured on a poster etc. .. and thats all I read today.
I can only imagine the PR agency brief:
There should be an appearance at least in one paper every day.
Prefereably a page one on gossip supplements – at least once a week if not more frequently.
All colour pages only.
Please maintain a file ..